AI Agent
Intelligent Promo Creation Agent
Turns a campaign idea into a complete, structured brief, grounded in real fixtures and the operator's own promo mechanics and brand guidelines, all through an interactive chat.
What is it?
A conversational agent that captures the seven things every campaign needs, brand, focus, market, event, output format, mechanic, campaign name, one question at a time, picking up whatever's already implied in what you typed and only asking for what's missing. Underneath, it reads that operator's own live brand config for the bonus mechanics they're actually allowed to offer, and resolves the campaign's focus, a team or player, to their real next fixture: opponent, competition, kickoff, pulled from live fixture data rather than assumed.
What does it do?
- -No blank-form paralysis: it asks one focused question at a time instead of presenting seven empty fields.
- -Never offers a mechanic the operator can't run: available mechanics are read live from that brand's own config, not a generic list.
- -The event is never assumed: focus resolves to the entity's actual next fixture, opponent, competition and kickoff time, pulled from live fixture data.
- -Nothing forgotten: none of the seven slots can be skipped silently, every campaign starts from a complete brief.
- -Edits mid-flow: change your mind on the market halfway through and it updates, not restart from scratch.
Why does it matter?
A good campaign brief isn't a form to fill in, it's a conversation, but a conversation isn't enough on its own. A mechanic the operator can't run this week, or a fixture that isn't real, costs more time downstream than the form-filling ever saved.
Who is it for?
Marketing
How it works
Claude Sonnet, called once per question in the flow, resolving the focus entity against the platform's canonical entity and fixture data and pulling that operator's live brand config for its approved mechanics as the conversation goes. Each call returns the current captured state plus the single next question to ask, rendered as a filled-in card with quick-pick options. A confirmed brief, entity, fixture and mechanic all resolved, hands straight to the content-generation agents.